Elizabeth is the owner of Lorenzin Research providing survey and data analysis, moderating and facilitation services.  She has worked with small and large organizations, using quantitative and qualitative research to answer core strategic questions and identify growth opportunities that are both creative and accountable.

Elizabeth is a RIVA trained Moderator, a Washington, D.C. based Market Research Institute known as the “gold standard” in the research industry.  She was trained by Naomi Henderson, one of the most prominent moderators in the United States.

Elizabeth also held senior positions in international market research firms such as GfK and Northstar Research Partners where she informed brand and digital strategy, using a mix of quantitative and qualitative approaches.

At the core of Elizabeth’s passion is her unwavering interest in people’s narratives – right to their stories – and leveraging them responsibly yet creatively into strategic plans for brands or for teams. 

And her own personal story?  Elizabeth is a mother of two young women who live in a small city in southwestern Ontario.   Elizabeth also had a son named Luca who’s short but beautiful life propelled his mamma into a passionate advocate for children and palliative care, including volunteering alongside The Ottawa Senators Foundation.  She is currently Director for Fundraising of the Natasha’s Wood Foundation, a charitable organization that fundraises for art and sport programs that support children and youth in serving Canadian Armed Forces and Veterans’ families.