If you are selecting new tires to improve your car's performance and come across two tires that have caught your eye, comparing their cost over the long run can help you decide. If one tire looks perfect, although more expensive than another tire that appears to be a close second, consider evaluating your options by comparing "how much per kilometer" each tire will cost. To help you sort out the best tire (price and value) for your driving style why not give Tires Now at Jiffy Lube a call (519 753-0891) or drop in anytime to speak with one of our tire professionals. We're conveniently located at 84 King George Rd., Brantford.